As an AI language model, I don’t have access to real-time data or the ability to browse the internet. However, I can provide you with popular gambling marketing campaigns from recent years. Please note that the success of a campaign may be subjective and can vary depending on various factors, including regional and target audience. Here are ten notable gambling marketing campaigns from recent history:
1. Paddy Power’s “Save Our Shirt” (2019): Paddy Power sponsored several football clubs and ran a campaign encouraging fans to “Save Our Shirt” by removing their logo from team jerseys. The campaign aimed to address the saturation of gambling advertising in football.
2. Betway’s “For the Love of the Game” (2019): Betway launched a multimedia campaign featuring dynamic TV adverts, digital content, and social media engagement. The campaign highlighted Betway’s commitment to responsible gambling and promoting a positive sports betting experience.
3. William Hill’s “Vegas: Feel It!” (2015): William Hill launched a TV campaign emphasizing the thrilling and immersive experience of its online casino platform, promoting the tagline “Vegas: Feel It!”.
4. Ladbrokes’ “This is the Ladbrokes Life” (2013): Ladbrokes ran a humorous and light-hearted campaign showcasing the excitement and fun associated with betting, featuring the tagline “This is the Ladbrokes Life”.
5. Bet365’s “In-Play Tennis” (2012): Bet365 collaborated with British tennis player Sam Querrey to launch an advertising campaign promoting their in-play betting offerings during Wimbledon Championships, targeting tennis enthusiasts.
6. 888Poker’s “We Play Different” (2011): 888Poker launched a global campaign featuring celebrities like Shane Warne, Georges St-Pierre, and Snoop Dogg, emphasizing its unique and casual approach to online poker.
7. MGM Grand’s “We’ve Got Your Game” (2010): MGM Grand Hotel & Casino launched a campaign highlighting their extensive range of gaming options, including poker, slots, table games, and sports betting.
8. Unibet’s “Luck is no Coincidence” (2009): Unibet’s campaign aimed to challenge the notion of luck, promoting the idea that successful gambling requires skill and knowledge.
9. Betfair’s “This is Play” (2006): Betfair launched a campaign showcasing their innovative betting exchange platform and emphasizing the importance of transparency and fairness in gambling.
10. PokerStars’ “Play with the Pros” (2003): PokerStars’ campaign featured famous poker players, inviting players to join online games and compete against the pros.
Please note that the success and impact of marketing campaigns are subjective, and this list represents popular campaigns from different years rather than the current year.