While I cannot provide the most up-to-date information on the top 10 examples of gamification in non-gambling sectors this year, here are ten notable examples from recent years:

1. Duolingo: The language learning app incorporates game-like elements such as levels, achievements, and leaderboards to motivate and engage users in the language learning process.

2. Nike+: Nike’s running application uses gamification techniques to encourage users to set fitness goals, join challenges, and compete against friends.

3. Fitbit: Fitbit devices and companion app utilize gamification elements, such as badges, challenges, and social sharing, to incentivize users to achieve their fitness goals.

4. Starbucks Rewards: Starbucks’ loyalty program employs a gamified system where customers earn stars for purchases, culminating in different levels of rewards and exclusive offers.

5. Habitica: Habitica is a productivity app that turns daily tasks and habits into a role-playing game. Users gain experience points and rewards for completing their tasks and can join guilds to collaborate with others.

6. Microsoft Rewards: Microsoft’s loyalty program rewards users for engaging with their products and services by completing quizzes, quests, and other activities, allowing them to earn points to spend on various rewards.

7. Samsung Nation: Samsung’s loyalty program uses gamification techniques, badges, and challenges to reward customers for interacting with their products, engaging with content, and participating in discussions.

8. Volkswagen’s Fun Theory: Although not specific to this year, Volkswagen’s Fun Theory initiative aimed to change behaviors by making mundane tasks like recycling or taking stairs fun through gamification.

9. Khan Academy: The educational platform Khan Academy uses gamification to motivate students by awarding badges and energy points for completing lessons and achieving milestones.

10. Deloitte’s Leadership Academy: Deloitte’s Leadership Academy incorporates gamified elements into their virtual training programs to engage learners through realistic simulations, challenges, and leaderboards.

Please note that this is not an exhaustive or up-to-date list, as gamification is a rapidly evolving field, and new examples emerge regularly.

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